Katherine Clark Vocal Coaching - Case Study

Working with Katherine, we were tasked with creating a clean, modern identity, which appealed to a younger audience and their parents simultaneously. The brief was to advertise singing lessons. It had to be eye catching, professional, yet not as typically 'boring' as other similar vocal coach websites. In particular, we noted on other sites how there was an obsessive use of 1995-era clipart - we were certain from the start we would not include any of this!

In terms of design, we went with a bright, colourful feel, with club influenced fonts. It had to be fairly simple layout-wise, as it had to get the information across clearly, yet not come across instead as immature.

In addition to an Identity, we also had to create a website which would respond to keywords such as 'Wickford', 'Vocal Coaching' and 'Katherine Clark'. As of December 2008, "Vocal Coach Wickford" is a page one result for kc-music on Google.co.uk. This also had to include pictures, a media player, and links to Katherine's Youtube Videos. All can be seen on the media page of kc-music.co.uk.

Following this, Katherine asked us for a business card design, and posters for advertisements. We had designed the front page's exciting splash picture with this in mind, so there would be a coherent design between anything produced in relation to Katherine, as can be seen above, the paint splash logo works perfectly across a range of graphic media.

Both Katherine and Iquus are very pleased with this entire project.